Innovator & Co.
You were made to build what doesn't exist yet.
Innovator & Co. helps innovators and their teams understand how they're wired — so they can lead with clarity, collaborate better, and build for the long haul.
Does any of this sound familiar?
- You're bored — but things are going well.
- You see the gap nobody else is naming.
- You keep getting pulled into new projects before the last one is finished.
- Your best thinking happens at the edges, not the center.
- You've been called "a lot" — and you're not sure if that's a compliment.
If you recognized yourself in more than one of these, you might be an Edge Innovator. There's a framework for that — and a name for what you carry.
Four archetypes. One shared language.
Every team has innovators, builders, maintainers, and integrators. When you know which one you are — and which ones your teammates are — everything clicks into place.
Edge Innovator
Births what doesn't exist yet
Sees possibilities before they're visible, takes risks, operates at the frontier. Needs partners who can build and sustain what they start.
Builder
Turns vision into reality
Takes a concept and constructs the systems, structures, and teams to make it operational. Thrives with clear authority and scope.
Maintainer
Sustains and stewards what exists
Keeps the engine running. Values consistency, long-term thinking, and protecting what was built. Often undervalued — always essential.
Integrator
Holds relational coherence
Reads the room, mediates tension, translates across types. The connective tissue that keeps teams from fragmenting under pressure.
Three ways to go deeper
Innovator Inventory
Take the Innovator Inventory — a 28-question diagnostic. Discover your archetype, understand why you think and move the way you do, and learn what you need to thrive.
$5 during beta
Compatibility Report
Two people take the inventory and we analyze how your archetypes interact — where you naturally align and where friction lives. Practical guidance for working together well.
Coming soon
Team Assessment & Coaching
Your whole team takes the inventory together. We guide you through your archetype mix, team dynamics, and health. Design around how you're actually wired.
Contact us for pricing
Built by an innovator, for innovators.
Leroy Barber has spent decades leading at the edges of institutions and movements — church planting, community development, creative direction. He's lived every pattern in this framework firsthand, including the hard ones.
Innovator & Co. exists because Leroy kept meeting brilliant, visionary people who were misunderstood by their organizations — and sometimes by themselves. This tool is the shared language he wished he'd had.
Follow along as we build this.
We're in early beta with a small cohort of participants. Join the list for research updates, archetype insights, and early access to new tools.